Categories

WORKING WITH COMPANIES ACROSS A VARIETY OF INDUSTRIES

The research objectives drive the methodology we use, never the other way around. With expertise in both qualitative and quantitative methods, we gather insights by asking the right questions, in the right way, among the right sample of users.

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HEALTHCARE + PHARMA

  • Rx pipeline research
  • Rx & Otc Creative Testing
  • Rx & Otc Package Testing
  • Hospital Branding
  • Medical Device Evaluation
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CPG

  • Creative Concept Testing
  • Package Design Testing
  • New Product Development
  • Market Exploration
  • Eye-tracking Studies
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TRAVEL + LEISURE

  • Market Exploration
  • Global Branding
  • Creative Direction
  • Travel Planning
  • Exploration
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FINANCIAL + INSURANCE

  • New Product Development
  • Consumer Segment Exploration
  • New Market Exploration
  • Lapsed/un-insured Market Exploration
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RESTAURANT

  • In-store Taste Testing
  • In-store Menu Board Concept Testing
  • New Menu Exploration
  • Store Experience Research
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MOBILE TECHNOLOGY

  • New Product Development
  • Pre/post-campaign Evaluation
  • Competitive Analysis
  • Market Analysis
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MEDIA + BROADCAST

  • Rebranding
  • Ad Revenue Growth Exploration
  • Website Usability
  • Programming Content
  • Programming Enhancement
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RETAIL

  • Merchandise Testing
  • Store Experience Research
  • Shelf/signage Evaluation
  • Consumer Purchase Journey
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AUTOMOTIVE

  • Consumer Segment Exploration
  • Marketing Communications Testing
  • Creative Concept Testing
  • Brand Loyalty Exploration